St. Scholastica approached Wingnut with the need to differentiate themselves in a state full of private education options. By highlighting the ownable points of difference of The College of St. Scholastica, we transformed it into “The College of higher standards,” “The College of more choices,” and “The College of earning your degree at home in St. Cloud.”
By creating a consistent brand message across broadcast, outdoor and online social media, we helped St. Scholastica began to level the playing field and compete with other highly regarded private universities, even during a slow economic period.
The result? Student inquiries exceeding 550% above projections.