FairVote Minnesota

Project Description

When it comes to elections, it’s been politics as usual for far too long. Between the negative campaigning, lack of choice and an antiquated primary system, we’ve unfortunately come to accept elections as they are. But what if there was a better way? Thankfully, there is. FairVote Minnesota educates about Ranked Choice Voting, a method that offers voters more candidates to choose from. And they asked Wingnut to help get the word out. Our resulting strategy: If personal attacks and lack of choice aren’t okay in the real world, why are they acceptable in politics? We created a pair of ads that not only entertain the viewer, but also let them know that Ranked Choice Voting helps eliminate these issues.

Related Projects