Cara Irish Pubs engaged Wingnut to help launch their new loyalty program called the Pub Club in all four of their locations. The creative challenge was to reintroduce the contemporary pub concept that boasts not only great Irish “craic”, but a new, game-changing menu. Based on social media research data, we confirmed their patron’s love of Irish heritage and tradition. From this, the “Modern Irish Blessing” was born. With a fully integrated campaign that includes out-of-home, in-restaurant signage, email and social media – this Wingnut effort will continue to drive new customers in and increase frequency with current customers. A true blessing indeed.