AMSOIL

PROJECT DESCRIPTION:

As the original synthetic motor oil, AMSOIL has long been the engine lubricant of choice for those who prize their powersports vehicles. But the brand needed to reach another, larger target: automotive enthusiasts who take pride in their cars. With a core message of protection – and a proveable industry claim to support it – we created a national integrated campaign to let enthusiasts know that AMSOIL will fuel their unique drive for excellence.

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