Agway

PROJECT DESCRIPTION:

Attitudes about feed change when people start naming their animals. Cargill understood this and asked Wingnut to update its line of animal feed to better reflect the customers that are more apt to have a hobby farm than a feedlot.

The new line was immediately embraced by customers… and their animals. In less than a year, we transformed Agway from a lesser known feed brand to a “brand to watch” in the Northeast US.

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