Millennials and the Outdoors- an emerging market we can’t ignore

By John Arms, CEO

The outdoor industry is changing. Outdoors lovers in the 75 million baby boomer generation are aging out. Outdoors lovers in the 76 million strong millennial generation are aging in. BUT, the two generations couldn’t be more different. Find out what Millennials value most in outdoor rec, and how to connect your brand to this emerging market.

Download our free Millennials study here.