Mentorship vs. Sponsorship.

On Wednesday April 22, we attended The BrandLab’s Fearless Conversation — a panel discussion on “The Opportunity Gap” in advertising and marketing. The event was focused on what steps companies can take to be more inclusive of diversity and ensure that people from diverse backgrounds can rise to senior roles.

One topic discussed was the difference between mentorship and sponsorship. Mentorship is a one-on-one experience that involves guiding and consulting a mentee. While sponsorship is advocating for that person as job opportunities arise such as referring him/her for a position and making a call to the hiring manager to recommend the candidate.

It is important to make sure that companies are offering both mentorship and sponsorship. At Wingnut, we have taken pride in funding The BrandLab Program and sponsoring a BrandLab intern for the past four years. BrandLab allows high school students from diverse backgrounds to have summer internships at advertising agencies across the metro area.

We look forward to mentoring and sponsoring our new BrandLab intern this summer.

If you’d like to hear the full panel discussion, you can do so here.

If you are interested to learn more about The BrandLab, you can do so here.