Insight from Outdoor Retailer

Last month Account Director Ann Elkins joined Gina Thorsen of Stormy Kromer at Outdoor Retailer, a popular outdoor trade show in Salt Lake City. The show is a beacon of new, innovative outdoor gear for thousands of buyers – and we’re proud to share that Stormy Kromer was an editor’s choice participant in the daily “Conquering the Elements Fashion Show” alongside brands like Woolrich and Mountain Khakis.

In addition to supporting Gina and Stormy Kromer at the event, Ann also spent time digging into the outdoor category, and returned to the Twin Cities inspired by a presentation on “The Modern Outdoors Woman.” It was a discussion that centered on crafting messages, products and experiences for a new audience that is growing in number and influence. We’re already imagining how we can apply what we’ve learned to Stormy Kromer’s upcoming look book.