They’re just two words, but they really get you thinking. And that’s the point. By asking “what if,” we never stop wondering. That’s what makes us grab hold of something and analyze it, play with it, and pry it open to see what’s inside.
Why? Because that’s where the insights are. And insights are gold. They’re rocket fuel. Insights are what propel brands forward.
Before we even begin a layout or start thinking of media, we first dig for insights – the hidden elements of a brand that, once identified, become the catalyst for truly effective engagement.